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There is surprisingly little available in the popular press on the application of entertainment technologies (storytelling, theatrical design, immersive environments, lighting, music, sound, film and video) to achieving specific educational objectives. Some of the most valuable insights in this area come from related fields, which are represented by the books on this list. The exploration of these diverse ideas may help us to create a new generation of effective and empowering educational experiences.

The Educational Entertainment In Action section contains examples of successful blending of entertainment and education in books, videos, feature films, museums and attractions.

All books on this page were available, either new or used, when the links were verified on 7/24/01. In many cases, books currently in print are also available used at a substancial cost savings.

Please send comments about anything on this list, or suggestions for experiences, publications, films or videos which you feel should be included to Karl Sjodahl at: karl@nac.net.

- Click on the image to see a larger version of the cover artwork.
- Click on the link provided to order a copy of the book.


Entertainment that educates...
Education that entertains...
(two of several cover designs)
Ideas and Opinions
Albert Einstein
A definitive collection of Albert Einstein's popular writings, gathered under the supervision of Einstein himself. The selections range from his earliest days as a theoretical physicist to his death in 1955; from such subjects as relativity, nuclear war or peace, and religion and science, to human rights, economics, and government.

(Note: This volume includes many of Einstein's most inspirational writings on education and ethics.)

"Ideas And Opinions" at Amazon.com

The Universe and Dr. Einstein
by Lincoln Barnett, Foreword by Albert Einstein
"The clearest, most lucid account of the structure of the universe as science sees it today."
Hardcover reprint edition published: June, 1950.  Out-of-print (8/00).

Foreword by Albert Einstein:
"Anyone who has ever tried to present a rather abstract scientific subject in a popular manner knows the great difficulties in such an attempt. Either he succeeds in being intelligible by concealing the core of the problem and by offering the reader only superficial aspects or vague allusions, thus deceiving the reader by arousing in him the deceptive illusion of comprehension; or else he gives an expert account of the problem, but in such a fashion that the untrained reader is unable to follow the exposition and becomes discouraged from reading any further.

"If those two categories are omitted from today's popular scientific literature, surprisingly little remains. But the little that is left is very valuable indeed. It is of great importance that the general public be given an opportunity to experience -- consciously and intelligently -- the efforts and results of scientic research. It is not sufficient that each result be taken up, elaborated, and applied by a few specialists in the field. Restricting the body of knowledge to a small group deadens the philosophical spirit of a people and leads to spiritual poverty.

"Lincoln Barnett's book represents a valuable contribution to popular scientific writing. The main ideas of the theory of relativity are extremely well presented. Moreover, the present state of our knowledge in physics is aptly characterized. The author shows how the growth of our factual knowledge, together with the striving for a unified theoretical conception comprising all empirical data, has led to the present situation which is characterized -- notwithstanding all successes -- by an uncertainty concerning the choice of the basic theoretical concepts." - AE, Princeton, New Jersey, September 10, 1948

"The Universe And Dr. Einstein" at Amazon.com
  While this title may be out of print it is generally available,
  as a used book, through the link above. (7/24/01)

The World As I See It
by Albert Einstein

Amazon Book Description
The Einstein revealed in these writings is witty, keenly perceptive, and deeply concerned for humanity.

Einstein believed in the possibility of a peaceful world and in the high mission of science to serve human well-being. As we have reached the end of a century in which science has come to seem more and more remote from human values, Einstein's perspective is indispensable.

"The World As I See It" at Amazon.com

The Stigma of Genius:
Einstein, Consciousness, and Education
by Joe L. Kincheloe, Shirley R. Steinberg, Deborah J. Tippins

Review: USA Today
"The next Einstein may have something to hide from mom and dad---a poor report card. 'The Stigma of Genius' uses Einstein's life to critique schools."

Book Description
Introducing post-formal thinking for educators and students, the authors of this book use Albert Einstein as a metaphor for student's failure in today's schools. Blending biography and scholarship, they re-introduce cognition in an accessible way that makes ways of knowing make sense.

"The Stigma Of Genius" at Amazon.com

A Communication Strategy for Social Change
(Lea's Communication Series)
by Arvind Singhal, Everett M. Rogers
Book Cover Notes
Entertainment-Education -- the process of designing and implementing media messages to both entertain and educate, for the purpose of increasing an audience's knowledge about an educational issue, creating favorable attitudes, and changing overt behavior -- utilizes the universal appeal of entertainment to persuade individuals to adopt behaviors that will lead to safer and healthier lives. Combining entertainment with education has existed for thousands of years, but the conscious use of the entertainment-education approach in mass communications is a relatively recent phenomenon.

In this distinctive volume, authors Arvind Singhal and Everett M. Rogers chronicle the origins of entertainment-education in current times, documenting applications of the strategy around the globe. They present the major figures, events and turning points in the evolution of the entertainment-education strategy; document the theories and concepts explaining the effectiveness of implementing this strategy; provide research methodologies for studying the effects of such programs; and summarize the lessons learned in utilizing the entertainment-education strategy to bring about social change. In presenting a balanced perspective of this approach, Singhal and Rogers also identify its limitations, and they consider ethical and other problems that may accompany efforts to bring about social change.

As a resource for scholars, researchers, and students in disciplines ranging from mass communication, persuasion, and development communication to public health, education and public policy, this volume offers a comprehensive discussion of the entertainment-education strategy and establishes a foundation on which to base further study and application.

"Entertainment-Education" at Amazon.com

Educational Entertainment Design

The Uses of Enchantment : The Meaning and Importance of Fairy Tales
by Bruno Bettelheim

Amazon Book Description
The great child psychologist gives us a moving revelation of the enormous and irreplaceable value of fairy tales - how they educate, support and liberate the emotions of children.

Amazon Customer Review
A warm and fascinating book for anyone interested in stories, June 2, 2001
Reviewer: Jeffrey S. Bennion from Fairfax, VA
For those who love the written word, we all have the desire to infect others with our same literary enthusiasm. And study after study has shown that reading to children is best way to ensure children's success in school. So the question is not DO we read to children, but HOW and WHAT do we read to children.

The answer provided in this book is, I feel, the best. As parents and caretakers we have a natural and healthy instinct to protect children from harm. But if we think back to our own childhoods, we will find them inhabited by all sorts of irrational fears. And if we are realistic, we will admit that these cannot be entirely prevented. Nor, perhaps, ought they to be.

Bettleheim argues that the perils and deliverance from those childhood perils are suggested in fairy tales, though only indirectly. And it is their indirectness that makes them uniquely useful, because children are not always able to consciously understand and articulate their conflicts. And it is this very unspokenness, unrealized nature of the conflicts that makes them easier to grapple with.

This should give pause to any who seek to sanitize children's mythos from ALL depictions of violence. Children's thoughts are full of violence, no matter how idyllic one tries to make the child's circumstances. What we need to teach children is not that violence does not exist, but how to deal with both psychic and physical violence. And while fairy tales ARE violent, the violence is vengeful or retributive, but never senseless. Evil is punished and good wins out. And, as Bettleheim observes, adults are always punished for their rash resorts to violence and ill will, but children are always given opportunities to atone and restore.

Psychoanalysis has been mostly discredited in the psychological profession, but I think it has some value still. Whether Bettleheim's meanings seem obvious (red a symbol of loss of sexual innocence) or far-fetched (frogs representing sexual fulfillment), they are always thought-provoking. Even if you reject the suppositions of psychoanalysis, or have serious qualms about Bettleheim's career, I still maintain that this is a humane and fascinating book for anyone who loves children, and loves reading to children.

(Note: This book has been an important reference for those who use storytelling to engage and involve the listener. It can often be found on the reference shelves of creative people in the themed entertainment industry.)

"The Uses Of Enchantment" at Amazon.com

The Power of Personal Storytelling:
Spinning Tales to Connect With Others
by Jack Maguire
Amazon Book Description
You're stuck in an endless, dull conversation. As the speaker drones on, your mind wanders, until you hear the words, "I remember once when I was.." Your ears perk up. You become engrossed. An anecdote unfolds, and suddenly, the speaker is alive and excited and you know just what he means. He has used the age-old technique of storytelling to powerfully get his point across, capturing your attention through a well-told narrative of personal experience that invited you to relate to his message on an intimate level. In The Power of Personal Storytelling, professional storyteller Jack Maguire explains how to mine your memories to communicate more effectively, enhance personal and professional relationships, and understand yourself better so that you can better understand others. Step by step, he illustrates how shaping and expressing true stories about our lives and those of the people we've known can: * connect us more vitally with others; * develop our creativity; * strengthen our humor, courage, and confidence; and * render our lives more memorable. Whether you're a teacher or a salesman, a minister or a parent, personal storytelling can help improve the key relationships in your life while investing your memories with more meaning.

Customer Reviews
Well-written, useful, and fun, September 3, 1999
Reviewer: A reader from Utah, USA
Something gave me an itch to make a hobby out of personal storytelling. I didn't know where to begin, but I found this book at Amazon.com (wasn't available in the bookstores). The title looked catchy, so I decided to give it a shot. I was richly rewarded! The day may come when Storytelling re-emerges as a national pasttime. If it does, this book may very well be the handbook of such a revlotion. The exercises are fun and enlightening. I've found my childhood memories to be more full of color and vitality after following Maguire's suggestions. The story prompts in the Appendix are just a ton of fun, too, if you want to get some freinds together and have a good time. Well done, Jack!

Excellent resource for storytellers at all levels., February 21, 1999
Reviewer: A reader from Toledo, OH
Jack Maguire has a well organized approach to storytelling that provides resources for an individual wishing to tell his or her own story, for storytellers who want to develop some personal stories in their repertoire, and for those working in therapeutic settings. His selection of quotations about story are set clearly in wide margins and are unusually diverse and concrete. The book is chock full of ideas for finding your own story and for ways of helping others do the same. He intertwines his personal experiences in a helpful way to encourage the storyteller at any level.

"The Power of Personal Storytelling" at Amazon.com

Broadcast/Cable Copywriting
by Peter B. Orlik
(Note: This text is used regularly for college level media communications courses. The book contains Karl's "Ten Tough Questions to Test Your Objective Statements," from "Finding and Developing the Station's Image" written for the March, 1988 edition of BPME Image Magazine.)

Editorial Reviews  - From Book News, Inc.
A text on broadcast/cable copywriting that instructs the reader on the special requirements of this form of writing, focusing on shorter pieces--particularly commercial writing--so the basics can be mastered. Annotation copyright Book News, Inc. Portland, OR.

From the Back Cover
Broadcast and cable copywriting is a widespread enterprise that requires thousands of practitioners. It is a function that every local outlet must perform, and activity in which every advertising, public relations, marketing, and other corporate entity communicating via mass electronic pathways must engage. People need this fundamental skill in order to not be ignored in the workplace and even on the Internet. Unmatched by its competitors, this book addresses all the basic rules for and techniques common to audio/visual writing. This book is ideal for the experienced media professional and the novice writer.

"Broadcast/Cable Copywriting" at Amazon.com

Which Lie Did I Tell?:
More Adventures In The Screen Trade
by William Goldman
Book Description - Amazon.com
William Goldman's Adventures in the Screen Trade was a classic for moviephiles, revealing all the secrets behind the business of the big screen. Now, screenwriter extraordinaire Goldman returns to give us the latest lowdown on Hollywood moviemaking. He dishes the dirt, adventure by adventure, from his most recent films -- the successes and the failures -- with inside anecdotes from such star-studded sets as The Princess Bride, Misery, and Absulote Power. We find out what it's like to work with Mel Gibson, Michael Douglas, Richard Donner, Rob Reiner, Clint Eastwood, and all the rest of Hollywood's major power players.

But this is much more than just a tourist's guide to the backlot. Goldman conducts a virtual writer's clinic: he tells us exactly what works on film and why, dissecting classic moments in great screenplays ranging from the crop-dusting scene in North by Northwest to the zipper scene in There's Something about Mary. He gives us insider tips on everything from good storytelling to effective pitch-making, and he shows us where his ideas come from and what he does with them when they get there. Finally, he brings together some of today's top screenwriters to analyze, doctor, or destroy a screenplay he created just for this book.

Enlightening as well as entertaining, Which Lie Did I Tell? is certain to follow its predeccesor as the definitive guide to the real workings behind the glitzy facade of contemporary Hollywood.

"Which Lie Did I Tell?" (Hardback) at Amazon.com
"Which Lie Did I Tell?" (Paperback) at Amazon.com

Educational Entertainment Design

The Art of Innovation : Lessons in Creativity
  from IDEO, America's Leading Design Firm
by Tom Kelley, Jonathan Littman, Tom Peters

Book Description - Amazon.com
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."

In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

Kelley takes the reader through the IDEO problem-solving method:

  • Carefully observing the behavior or "anthropology" of the people who will be using a product or service
  • Brainstorming with high-energy sessions focused on tangible results
  • Quickly prototyping ideas and designs at every step of the way
  • Cross-pollinating to find solutions from other fields
  • Taking risks, and failing your way to success
  • Building a "Greenhouse" for innovation
  • IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
    "The Art of Innovation" at Amazon.com

    Educational Entertainment Design

    Good Work: When Excellence and Ethics Meet
    by Howard Gardner, Mihaly Csikszentmihalyi, William Damon
    Book Description (Amazon.com)
    In this groundbreaking book, three world-renowned psychologists reveal how professionals can succeed in carrying out Good Work-work that is both expert and socially responsible-even in these relentlessly market-driven times.

    What does it mean to carry out "good work"? What strategies allow people to maintain moral and ethical standards at a time when market forces have unprecedented power and work life is being radically altered by technological innovation? These questions lie at the heart of this eagerly awaited new book. Focusing on genetics and journalism-two fields that generate and manipulate information and thus affect our lives in myriad ways-the authors show how in their quest to build meaningful careers successful professionals exhibit "humane creativity," high-level performance coupled with social responsibility. Over the last five years the authors have interviewed over 100 people in each field who are engaged in cutting-edge work, probing their goals and visions, their obstacles and fears, and how they pass on their most cherished practices and values. They found sharp contrasts between the two fields. Until now, geneticists' values have not been seriously challenged by the demands of their work world, while journalists are deeply disillusioned by the conflict between commerce and ethics. The dilemmas these professionals face and the strategies they choose in their search for a moral compass offer valuable guidance on how all persons can transform their professions and their lives. Enlivened with stories of real people facing hard decisions, Good Work offers powerful insight into one of the most important issues of our time and, indeed, into the future course of science, technology, and communication.

    About the Authors
    Howard Gardner is Hobbs Professor of Cognition and Education Chairman of the Steering Committee of Project Zero at the Harvard Graduate School of Education, and Adjunct Professor of Neurology at the Boston University School of Medicine. He is the author of eighteen books, including Frames of Mind, Creating Minds, Leading Minds, Multiple Intelligences, and Intelligence Reframed. He has been honored with the MacArthur "Genius" award, the University of Louisville Grawemeyer Award, and eighteen honorary doctorates. He lives in Cambridge, Massachusetts. Mihaly Csikszentmihalyi (pronounced "CHICK-sent-me-high") is currently Professor at the Drucker School of Management at Claremont Graduate University in Claremont, California and former Professor and Chairman of the Department of Psychology at the University of Chicago. His previous books include the best-selling Flow, Being Adolescent, The Evolving Self, Creativity, Finding Flow, and Becoming Adult. He is a member of the National Academy of Education, the American Academy of Arts and Sciences, and the National Academy of Leisure Sciences. He lives in Claremont, California. William Damon is Professor in the Department of Education at Stanford University and Director of its Center on Adolescence. He is the author of The Moral Child, Some Do Care, Greater Expectations, and The Youth Charter.

    "Good Work: When Excellence and Ethics Meet" at Amazon.com

    Educational Entertainment Design
    NOTE: These books focus on the process of developing museum and exhibit experiences. Books on specific museum experiences can be found on our Educational Entertainment in Action page.

    Daedalus - America's Museums
    Various Contributors
    Summer, 1999

    Daedalus is the proceedings of the American Academy of Arts and Sciences. The summer 1999 issue is devoted to museums in the United States, and discusses the changes and transformations within the museum field during the last 50 years. Many prominent museum professionals, including John Falk, Elaine Heumann Gurian, Bonnie Pitman, Harold Skramstad, and Stephen Weil, contributed to this important discussion on the state of American museums.

    (Note: The article by Harold Skramstad, "An Agenda For American Museums," is particularly appropriate to the discussion of possibilities in applying entertainment technologies to education.)

    The publication's page at the Academy of Arts and Sciences Website

    This book can also be ordered at the American Association of Museums Bookstore

    Preserving Memory:
    The Struggle to Create America's Holocaust Museum
    by Edward T. Linenthal
    This engaging book tells the remarkable story of the 15-year struggle to make the Museum a reality. It gives the reader a fascinating look at the behind-the-scenes personalities and forces that combined to create this enduring memorial to the Holocaust. 336 pages.

    "Preserving Memory" at the US Holocaust Memorial Museum Website

    Editorial Review (Booklist)
    President Carter created the President's Commission on the Holocaust in 1978. It then took 15 years of bitter and emotional debate to design and build the U.S. Holocaust Memorial Museum  in Washington, D.C. Linenthal, author of Sacred Grounds: Americans and Their Battlefields (1991), chronicles all that went on during those painful and acrimonious years as Holocaust survivors, politicians, museum professionals, historians, and architects struggled to define "the boundaries of Holocaust memory." Linenthal deftly summarizes all the complex issues that had to be resolved. Jews believed that they should be the focus, but members of other groups victimized by the Holocaust demanded equal representation. Some felt the memorial should be in New York; others fretted over whether Washington, D.C., was an appropriate location. And what an agonizing task it was to create a memorial that both eulogized and educated without simplifying, sensationalizing, or offending. Linenthal portrays major players, including Elie Wiesel, Yaffa Eliach, and architect James Ingo Freed, who was finally able to visualize a building "expressive of the event" after traveling to Auschwitz. A sobering, yet fascinating, testament to the value of preserving memories with respect and creativity. Donna Seaman

    Linenthal follows the Holocaust Museum from its nearly incidental beginnings in domestic politics, recounting important stages in its conceptualization and realization--from choosing the site, to the design of the building and exhibits, through an obstacle course of political, logistical, ideological, and spiritual dilemmas, to the art of defining for the American public the Holocaust itself and its place in history and memory. Illustrations throughout.

    Customer Review
    An Interesting Read, January 28, 2000
    Reviewer: tokieyasu from new york
    A Highly informative and yet very readable account of the building of the Holocaust Museum in Washington DC and the politics behind it. This is one of those books that by the end you have learned a lot.

    "Preserving Memory" at Amazon.com
      While this title may be out of print it is generally available,
      as a used book, through the link above. (7/24/01)

    Learning from Museums :
    Visitor Experiences and the Making of Meaning
    (American Association for State and Local History Book Series)
    by John H. Falk, Lynn D. Dierking
    Editorial Review / Amazon.com Book Description
    Why do people go to museums and what do they learn there? What roles can museums serve in a learning community? How can museums facilitate more effective learning experiences? John H. Falk and Lynn D. Dierking investigate these questions in Learning from Museums. Synthesizing theories and research from a wide range of disciplines, including psychology, education, anthropology, neuroscience and museum research, Falk and Dierking explain the nature and process of learning as it occurs within the museum context and provides advice on how museums can create better learning environments.
    "Learning From Museums" at Amazon.com

    Museums and American Intellectual Life, 1876-1926
    by Steven Conn
    Editorial Review / Amazon.com Book Description
    During the last half of the nineteenth century, Americans built many of the country's most celebrated museums, such as the American Museum of Natural History in New York, the Philadelphia Museum of Art, and Chicago's Field Museum. In this original and daring study, Steven Conn argues that Americans built these institutions with the confidence that they could collect, organize, and display the sum of the world's knowledge. Examining various kinds of museums, Conn discovers how museums gave definition to different bodies of knowledge and how they presented that knowledge--the world in miniature--to the visiting public. Conn's study includes familiar places like the Metropolitan Museum of Art and the Academy of Natural Sciences, but he also draws attention to forgotten ones, like the Philadelphia Commercial Museum, once the repository for objects from many turn-of-the-century world's fairs.

    What emerges from Conn's pathbreaking analysis is that museums of all kinds shared a belief that knowledge resided in the objects themselves. Using what Conn has termed an "object-based epistemology," museums of the late nineteenth century were on the cutting edge of American intellectual life. By the first quarter of the twentieth century, however, museums had largely been replaced by research-oriented universities as places where new knowledge was produced. According to Conn, not only did this mean a change in the way knowledge was conceived, but also, and perhaps more importantly, who would have access to it.

    Beautifully written and powerfully argued, Conn's work is a major contribution to our understanding of America's intellectual history. --This text refers to the Hardcover edition.

    "Museums and American Intellectual Life, 1876-1926" at Amazon.com

    The Museum in Transition : A Philosophical Perspective
    by Hilde S. Hein
    Editorial Reviews / Amazon.com Book Description
    During the past thirty years, museums of all kinds have tried to become more responsive to the interests of a diverse public. With exhibitions becoming people-centered, idea-oriented, and contextualized, the boundaries between museums and the "real" world are eroding. Setting the transition from object-centered to story-centered exhibitions in a philosophical framework, Hilde S. Hein contends that glorifying the museum experience at the expense of objects deflects the museum's educative, ethical, and aesthetic roles.

    Amazon.com Customer Review: A reader from mexico city
    Hein's text makes a general, but intersting and highly complete, overview of the present condition of museums. This texts refers to the past history of these institutions in order to promote a better understanding of them, and the role they play in our contemporary cultural system. Arguing on the "trascendence of the object" Hein makes an excellent analysis on the "museum experience" in order to understand this phenomenon providing a critical perspective on this issue. It is not too philosophical as the tittle claims, so it is not a difficult text to read and understand.

    "The Museum in Transition" at Amazon.com

    Free-Choice Science Education :
    How We Learn Science Outside of School
    (Ways of Knowing in Science and Mathematics)
    by John H. Falk (Editor), Elizabeth Donovan (Editor), Rosalie Woods (Editor)
    Praise for the book - From Teachers College Press
    "Forward looking.... All of those interested in an expansive view of the science education landscape will be informed and challenged by the perspectives included in Free-Choice Science Education." - William F. McComas, University of Southern California, The Rossier School of Education

    "Falk has achieved a remarkable first: researchers, policy makers and leading practitioners talking together, resulting in eye-opening, thought-provoking chapters." - Léonie Rennie, Professor of Science and Technology Education, Curtin University of Technology

    This seminal book describes the nature and extent of science learning in America with particular attention to the innumerable sources of science education existing outside the formal education system. Falk and his well-respected colleagues provide examples from research and practice on how to better understand, facilitate and communicate about free-choice science learning, including policy recommendations for insuring its growth and integration within the complex learning environment of the 21st century.

    This important and timely volume:

    "Free-Choice Science Education" at Teachers College Press

    "Free-Choice Science Education" at Amazon.com

    Mickey Mouse History and Other Essays on American Memory
    (Critical Perspectives on the Past)
    by Mike Wallace
    Editorial Reviews (Midwest Book Review)
    Mickey Mouse History probes into the struggles over public memory and the trivialization of history that pervades American culture. The recent imbroglio surrounding the National Air and Space Museum's proposed Enola Gay exhibit was reported as centering on why the U. S. government decided to use the A-bomb against Japan. Mike Wallace scrutinizes the actual development of the exhibit and investigates the ways in which controversy drew in historians, veterans, the media and the general public. Whether his subject is multimillion-dollar theme parks owned by powerful corporations, urban museums, or television docudramas, Wallace shows how depictions of history are shaped by assumptions about which pasts are worth saving, whose stories are worth telling, what gets left, and who decides. Mickey Mouse History is emphatically recommended for anyone with an interest in how history gets written and transmitted to the general populace, the politics of history, and how contemporary events shape historical perceptions -- and how historical perceptions shaped contemporary events!

    Amazon Customer Reviews
    Thought-provoking but often unrealistic, July 2, 1998
    Reviewer: A reader from Cleveland, Ohio
    Mike Wallace does raise some interesting questions in his book, but it must be noted that while he comments on what museums SHOULD do (in his not-so-humble opinion), he is a tenured professor who never has to face the realities of day-to-day museum operation. Often he doesn't have a clue!

    Highly entertaining look at history front of culture wars, June 1, 1996
    Reviewer: A reader
    Mickey Mouse History is a highly entertaining book about a serious and sober subject: the uses and misuses of history in our own time. This book explains, better than any other, why history has been at the very heart of the culture wars in recent times. This is a superb, eminently readable book. It deserves a very wide audience

    "Mickey Mouse History" at Amazon.com

    History Wars: The Enola Gay and Other Battles for the American Past
    Edward T. Linenthal  Tom Engelhardt (Editor)
    Hardcover, 1st ed.
    From Publisher's Weekly - Publishers Weekly
    The gutting in 1995, because of political protest, of a planned Smithsonian exhibit about the atomic bombing of Japan serves as the launchpad for this intemperate polemic. In eight essays, historians including John W. Dower, Michael Sherry, Marilyn Young and the editors comment upon and often exacerbate the current struggle over how public history depicts the American past. According to the authors, on one side are scholars and intellectuals courageously seeking to establish open discourse on ambiguous elements of the U.S. experience. On the other stand the usual suspects: Newt Gingrich, Rush Limbaugh, the Air Force Association and similar right-wing forces committed to "patriotic orthodoxy." Common to most of the contributions here is a sense of outrage that the conclusions of respected scholars should be challenged by uncredentialed outsiders. The text and artifacts originally proposed for the exhibit did in fact present strong images of American perpetrators and Japanese victims. This reflects a revisionist position that argues that the nuking of Japan was based on questionable necessity and dubious morality. This interpretation is by no means generally accepted, however, even in the academic community. The Smithsonian could have fostered an appropriate national dialogue on Hiroshima and Nagasaki. Instead, they lost a political contest seemingly caused, at least in part, by their own tendentiousness, a lesson that, judging by this book, has yet to be learned. First serial to Harper's. (Aug.)

    From Kirkus
    Linenthal (Preserving Memory: The Struggle to Create America's Holocaust Museum, 1995, etc.), Engelhardt, and six other historians use a bitter controversy to consider America's attitudes toward its past. The curators of the Smithsonian Institution's National Air and Space Museum planned an ambitious exhibit centered on the Enola Gay, the airplane used to drop the atomic bomb on Hiroshima on Aug. 6, 1945. The exhibit, marking the event's 50th anniversary, would have described the intense desire to end the war that led to the bombing, but also the way the bombing's nightmarish effects infected the world with fear of nuclear annihilation. Conservatives claimed the exhibit would be anti-nuclear and anti-war, throwing into question the decision to drop the bomb, and would transform the Enola Gay's crew from heroes to terrorists. Under relentless attack, the museum backed down and its director resigned. The Enola Gay is now displayed virtually out of context. These essays take the controversy as the starting point for ruminations on American attitudes toward war, the nuclear age, and, with exceptional insight, history itself. The writers are not uniformly supportive of the planned exhibit: Former air force chief historian Richard H. Kohn concludes, for instance, that it wasn't a balanced presentation; New York University history professor Marilyn B. Young says that it was. But there is unanimous regret among the essayists that an opportunity was lost, as Kohn writes, ``to inform the American people . . . about warfare, airpower, World War II and a turning point in world history.'' The Enola Gay conflict, writes University of Wisconsin history professor Paul Boyer, was about ``the disparity between the mythic past inscribed in popular memory and the past that is the raw material of historical scholarship.'' This round of history wars, conclude the writers in this excellent collection, was won by the myth-makers.

    Table of Contents
    Introduction: History Under Siege 1
    Anatomy of a Controversy 9
    Three Narratives of Our Humanity 63
    Patriotic Orthodoxy and American Decline 97
    Whose History Is It Anyway? Memory, Politics, and Historical Scholarship 115
    History at Risk: The Case of the Enola Gay 140
    Culture War, History Front 171
    Dangerous History: Vietnam and the "Good War" 199
    The Victors and the Vanquished 210
      Notes 251
    The Contributors 293

    "History Wars" at Barnes & Noble ,com
    "History Wars" at Amazon.com

    Educational Entertainment Design

    World's Fairs and the End of Progress:  An Insider's View
    by Alfred Heller

    John Findling, Professor of History, Indiana University Southeast; Editor, Historical Dictionary of World's Fairs and Expositions
    "A beautifully written book, insightful with respect to the trends in popular culture that fairs express, and well illustrated. I recommend it highly."

    Huey Johnson, President, Resource Renewal Institute, San Francisco
    "Thought-provoking... filled with wry tales about the half-hearted moves expos have made away from the progress-at-any-price attitudes of the past. In a way, it's the story of our time. Huzzah for the ecology-minded proposal for Expo 2015 in San Francisco!"

    Bob Rogers, President, BRC Imagination Arts, Burbank
    "Brilliant! Alfred Heller has produced the most fascinating and important book on world's fairs in more than a decade."

    "World's Fairs and the End of Progress" at Amazon.com

    Educational Entertainment Design
    Walt Disney drew on the success of experiences like the Museum of Science and Industry in Chicago (1933) in creating the first phenomenally successful "Theme Park". In the years which followed the opening of Disneyland in 1955, the designers, managers and operations people have refined the process of creating and delivering enjoyable and engaging Guest Experiences. While most of the company's strategy fits best with commercial objectives, much of it is directly applicable to the creation of experiences which inform, inspire and empower participants. There are countless books abailable on the Disney approach. Here are a couple:

    Inside the Magic Kingdom:
    Seven Keys to Disney's Success
    Thomas K. Connellan

    Synopsis (From Barnes & Noble)
    Disney is recognized and admired around the world. The company's remarkable success comes from its ability to keep customers coming back again and again. Almost 70 percent of Magic Kingdom guests are return visitors.

    Now, the principles that drive the culture and phenomenal success of Disney are disclosed in this fun, easy-top read book. It reveals seven key lessons that can be applied in any company and provides powerful examples that will help employees at any level become more customer focused. Here's a sample of what you'll learn:

    Along with discovering the seven keys behind Disney's success, you will learn many insider secrets that will make you a hero to your children and a fun traveling companion on your next trip to the Magic Kingdom!

    Some of the lessons you'll learn from Disney's powerful customer service culture:

    About the Author
    Tom Connellan is one of North America's leading authorities on the organizational changes necessary to create high performance, customer retention, and service quality. He is a captivating, entertaining, and informative speaker who crisscrosses the country each year helping leading companies forge stronger bonds with their customers.

    From the Publisher
    Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.

    Table of Contents
    About This Book
    Off to Orlando 1
    Five at the Starting Gate 7
    Who's Really Your Competition?  17
    How Little Things Make a Big Difference 27
    Michael Eisner Sets the Record Straight 39
    The Importance of Things Unseen 57
    Putting on the Ears 69
    Keeping the Magic Going 83
    Behind the Scenes 103
    Silo Busting Made Easy 121
    How Disney Picks the Right People 135
    Keeping Customers Who Count  149
    Building Strong Business Partnerships 159
    One with Passion... 169
      Leader's Tool Kit: How to Put the Lessons to Work in Your Company  181
    Notes 187
    Further Reading 188
    About the Author 190
    Acknowledgments 191

    "Inside the Magic Kingdom" at BarnesAndNoble.com

    "Inside the Magic Kingdom" at Amazon.com

    Walt Disney Imagineering:
    A Behind the Dreams Look at Making the Magic Real
    by Imagineers, Wendy Lefkon (Editor)
    Editorial Reviews
    From Booklist
    "Imagineering" is a coinage of the Disney corporation that denotes the combination of imagination and engineering it employs to create the attractions in its theme parks. This big, lavish artbook spans four decades of imagineering, from the relatively unsophisticated rides, such as Main Street U.S.A. and the Matterhorn, with which Disneyland opened in 1959, to the high-tech, special effects^-inspired rides at Disney-MGM Studios (many concepts that never got off the drawing board also appear). It takes readers through the entire imagineering process, from original idea, through blueprints and scale models, to actual construction, all illustrated by hundreds of concept sketches, character designs, architectural drawings, and other artwork. It goes to show: the Disney crew puts impressive effort into providing simple fun for tourists. Chock-full of the behind-the-scenes info and trivia Disney fans love, the book is a fascinating display of state-of-the-art theme park development and stimulating incitement for Disney-bound vacationers who want more than travel guides will give them.   Gordon Flagg

    How can you make dreams come true? Or transform a fantasy into a colorful, exciting world that visitors can move through, touch, and enjoy? Such fabulous work is the daily business of Walt Disney's Imagineers, a core group of creative and highly skilled professional wizards. This attractive, imagination-expanding book tells the entire behind-the-scenes story of the world's favorite dream factory. Color photos. Size D.

    A Beautifully Illustrated and Informative Book!, April 27, 1999
    Customer Review by Brandon Smith from Indiana
    If you are looking for a book to explain how Disney makes the magic come to life, you've found the right book! This book is filled with fantastic photographs, sketches, paintings, and other products of Disney's Imagineering. A "coffee table book" actually worth reading! The Imagineers give away a lot of their secrets, but don't expect to learn it all. Just when you think you've cracked the Imagineer's vault, they change the subject on you. I highly recommend this book for anyone wanting a "behind-the-scenes" look at how the Disney parks were made into the wonderful places they are today. --This text refers to the Paperback edition.

    Great photos and anecdotes. Little "real" information., January 18, 1997
    Customer Review by A reader
    This is a great book for flipping through on a lazy day, but it is not the book you want if your looking for juicy information in Disney's Imagineering activities. But then, there aren't any Disney books, and may never be any, that provide really good "inside" info on such topics. But the book is enjoyable via it's use of photos and drawings (most all of which are beautiful) of Disney productions of all types, as well as interesting mini interviews with employees on their reasons and feelings for working at Disney. I recommend this book for those who wish to "tour" the Disney history, rather than read about and study it

    "Walt Disney Imagineering" at Amazon.com
      While this title may be out of print it is generally available,
      as a used book, through the link above. (7/24/01)

    Educational Entertainment Design

    The Disciplined Mind : What All Students Should Understand
    by Howard Gardner

    Editorial Review - Amazon.com
    Frustrated and disappointed by constraining lists of "core knowledge" and elitist notions of "cultural literacy," renowned Harvard educator and psychologist Howard Gardner demonstrates his own synthesis of what makes the best learning in The Disciplined Mind: What All Students Should Understand. Gardner's profound invention, the concept of multiple intelligences, has shown how each of us has his or her own pattern of intelligence, or modes of learning and talent (for example, one person may do best at logical and musical activities, while another is more socially and linguistically attuned). Armed with an understanding of these intelligences, teachers have been provided a marvelous tool to access and develop the minds of all students better. In this heartening book, Gardner both furthers his vision and reveals his formulation of the "ideal education."

    "Deep understanding should be our central goal; we should strive to inculcate understanding of what, within a cultural context, is considered true or false, beautiful or unpalatable, good or evil," he writes. To illustrate learning opportunities in these three realms, Gardner selects some heavyweight topics: Darwin's theory of evolution, Mozart's opera The Marriage of Figaro, and the Holocaust. After a brief tour of the world's best schools (including Italy's remarkable student-driven Reggio Emilia), Gardner shows how these themes might be taught with a "multiple intelligences" approach to create as many ways as possible to begin study.

    At times, Gardner's laments about education sound remarkably like those of fellow progressive Herbert Kohl (especially in 1998's Discipline of Hope: Learning from a Lifetime of Teaching). Each has a bitter pill for us to swallow about the status quo in education, but remains hopeful in his outlook for the future--if we can make some radical revisions to the methods and goals of our system, both men contend, all children can be graciously served by our teachers and schools. --Brian Williamson

    "The Disciplined Mind" at Amazon.com

    Intelligence Reframed : Multiple Intelligences for the 21st Century
    by Howard Gardner
    Editorial Review - Amazon.com
    How would a musical genius like Mozart have performed on the SAT or GRE? Well enough to go to an Ivy League? Difficult to say, of course, but thank goodness Howard Gardner thought to ask the question: Can every sort of intelligence be measured with the tools we've been using for the past century and more? In his 1983 book, Frames of Mind, Gardner laid out the foundation for the theory of multiple intelligences (MI). In Intelligence Reframed, a revisitation and elaboration of MI theory, he details the modern history of intelligence and the development of MI, responds to the myths about multiple intelligences, and handles FAQs about the theory and its application. He also restates his ideal educational plan, which would emphasize deep understanding of iconic subjects following from a variety of instructional approaches. (His book The Disciplined Mind discusses this plan in more detail.) Most excitingly, Gardner discusses the possibility for three more intelligences. Of these, he endorses only one, the naturalist intelligence--a person's ability to identify plants and animals in the surrounding environment. He writes, "My recognition that such individuals could not readily be classified in terms of the seven antecedent intelligences led me to consider this additional form of intelligence and to construe the scope of the naturalist's abilities more broadly."

    An absorbing read from cover to cover, Intelligence Reframed should be studied and discussed by teachers, administrators, policy makers, and all those eager to serve children and prepare them to lead fulfilling lives. --Brian J. Williamson

    "Intelligence Reframed" at Amazon.com
      While this title may be out of print it is generally available,
      as a used book, through the link above. (7/24/01)

    The Discipline of Hope : Learning from a Lifetime of Teaching
    by Herbert R. Kohl
    Editorial Review - Amazon.com
    This is a sort of Man's Search for Meaning for educators. Why teach when America's educational system is in shambles and the students would rather scribble graffiti than learn how to write persuasive essays? Kohl, author of more than 40 books (including the classic chronicle of inner-city schools, 36 Children), offers provocative reasons in this retrospective of his decades as an innovative teacher of all grades, from kindergarten to college-level.

    Kohl doesn't sugarcoat his career; he acknowledges his missteps. But he focuses on the core of his teaching style: he triumphantly looks to his students for inspiration. Kohl also forms his curriculums with his students, not for them: he included street theater and poetry writing in an alternative storefront classroom in Berkeley, California, in the 1960s, and convinced an elementary school to serve in its cafeteria the produce grown in a student-cultivated garden. Although his students were disrupted by the Vietnam War, by poverty, and by the civil rights movement, he formed lasting bonds with them--some children whom he taught in kindergarten reappear in his college lecture halls. This is a book for both freshly certified teachers and veterans, as Kohl reassuringly illustrates that through the faith and creativity of teachers, the spirit and love of learning will emerge in students.

    "The Discipline of Hope" at Amazon.com

    THE 2061 PROJECT

    Science for All Americans
    by F. James Rutherford, Andrew Ahlgren (Contributor)

    Essential reading for the making of a scientifically literate America, exploring what constitutes scientific literacy in a modern society: the knowledge, skills and attitudes all students should acquire in scientific study, and what steps this country must take in reforming its system of education in science, mathematics, and technology.
    "Science for All Americans" at Amazon.com

    Benchmarks for Science Literacy (Project 2061)
    by American Association for Advancement of Science
    From Book News, Inc. , August 1, 1994
    The results of three years of work by Project 2061 of the American Association for the Advancement of Science. Six teams of K-12 educators, backed by consultants and Project staff, were charged with reconceptualizing curriculum in light of literacy goals expressed in a previous Project effort, Science for All Americans (1989). The report defines what all students should know and be able to do in science, math, and technology during specific points in their education, in particular by the ends of grades 2, 5, 8, and 12. 9x9" Annotation copyright Book News, Inc. Portland, Or.

    The second publication from Project 2061--a long-term initiative of the American Association for the Advancement of Science which promotes literacy in science, mathematics, and technology among elementary and secondary school students--specifies what all students should know or be able to do in science, math, and technology by the end of grades 2, 5, 8, and 12.

    "Benchmarks For Science Literacy" at Amazon.com

    Project 2061's Home Page

    Educational Entertainment Design

    From Making a Profit to Making a Difference :
    How to Launch Your New Career in Nonprofits
    by Richard M. King

    Amazon Book Description
    Unprecedented numbers of entry-level workers to CEOs are racing to join the 10 million Americans working for non-profits. Applying 30 years experience in non-profit recruitment and management, King reveals the inside secrets for switching to non-profits: "strategic volunteerism," building a non-profit contacts network, gaining credibility in a non-profit community, learning how non -profit leaders think and hire, writing effective resumes even when you lack any non-profit experience, and more.

    From the Publisher
    King guides you step-by-step through the often difficult transition from the business world to starting a career in nonprofits. His book really helps (this isn't hype) people ranging from recent college graduates to CEOs to understand how the nonprofit sector works (discover how nonprofit leaders think and hire -- it's a whole different mind set than in the business world), how to leverage "strategic volunteerism" into a key job with a nonprofit, and how to radically change your business resume into one that gets you hired even though you have no experience in nonprofits. Use King's "Nonprofit Preference Index" to identify the type of nonprofit at which you'll flourish. Learn how switching to a nonprofit -- or just starting your career with a nonprofit -- does not necessarily mean making a tremendous sacrifice in salary.

    The book also includes directories of:

  • Executive recruiters for nonprofits and charities
  • Professional fund raising consulting firms
  • Professional organizations
  • Sources of information about philanthropic organizations
  • Resource collection
  • "From Making a Profit to Making a Difference" at Amazon.com

    Management of the Absurd : Paradoxes in Leadership
    by Richard Farson, Forword by Michael Crichton
    Editorial Reviews
    From AudioFile
    Managers and those who work for managers (and isn't that almost everyone?) are sure to be astounded, amused and challenged by Farson's radical observations, such as: praise doesn't motivate; once you find a management technique that works, give it up; and lost causes are the only ones worth fighting for. Farson discusses the observations and experiences that led him to these conclusions, which seem to fly in the face of convention. His tone is conversational, with notes of wry humor. This wise, human look at management should result in a new view of human interaction at work. M.A.M. ©AudioFile, Portland, Maine --This text refers to the audio cassette edition of this title

    Book Description
    An original, contrarian philosophy that challenges today's leaders to look past the quick fix and deal thoughtfully with the real complexities of managing people.  In organizations, as in life, human behavior is often irrational -- and problems do not easily lend themselves to the simplistic answers and gimmickry offered in the myriad business "self-help" books and management training programs available today.

    "Management of the Absurd" at Amazon.com

    Educational Entertainment Design

    The Tipping Point :  How Little Things Can Make a Big Difference
    by Malcolm Gladwell

    Editorial Review - Amazon.com
    "The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

    For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

    Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan

    "The Tipping Point" at Amazon.com

    Amusing Ourselves to Death : Public Discourse in the Age of Show Business
    by Neil Postman
    A brilliant powerful and important book....This is a brutal indictment Postman has laid down and, so far as I can see, an irrefutable one. --Jonathan Yardley, Washington Post Book World.

    Amazon Customer Review by Victor McCracken from San Antonio, TX
    A Dated But Brilliant Critique., May 10, 2001
    Postman's "Amusing Ourselves to Death" was published in 1985. A lot has changed in fifteen years. Satellite dishes have rapidly expanded the choices of consumers who have grown up with the television as the centerpiece of family life. The internet has created a new virtual culture, redefining our understanding of "community."

    What has not changed is the continuing effect that the medium of television has had on public discourse. One need only reflect on the media spectacle of the Bush-Gore election, the OJ Simpson circus, or the Columbine tragedy to see that Postman's thesis remains essentially intact. Television has transformed the way we speak about politics, religion, and education, and not for the better. Entertainment is the new epistemology of the West, where the drive to delight and amuse displaces concern for critical reflection and substantive speech. It would be interesting were Postman to update this book with reflections on how the internet would alter or confirm his Huxleyian fears.

    The book is very well written, a delight to read for anyone interested in exploring the tragic loss of substance in public communication. Postman is serious and concerned, but his manner does not lose sight of the humor of life. Just a sampling from the book... my favorite quote:

    "Not long ago, I saw Billy Graham join with Shecky Green, Red Buttons, Dionne Warwick, Milton Berle and other theologians in a tribute to George Burns, who was celebrating himself for surviving eighty years in show business. The Reverend Graham exchanged one-liners with Burns about making preparations for Eternity. Although the Bible makes no mention of it, the Reverend Graham assured the audience that God loves those who make people laugh. It was an honest mistake. He merely mistook NBC for God."

    Pick up this book, and after it be sure to read "Technopoly", a fine sequel that expands Postman's critique of our technocratic culture.

    "Amusing Ourselves to Death" at Amazon.com

    Being Digital
    by Nicholas Negroponte
    Editorial Review - Amazon.com
    As the founder of MIT's Media Lab and a popular columnist for Wired, Nicholas Negroponte has amassed a following of dedicated readers. Negroponte's fans will want to get a copy of Being Digital, which is an edited version of the 18 articles he wrote for Wired about "being digital."

    Negroponte's text is mostly a history of media technology rather than a set of predictions for future technologies. In the beginning, he describes the evolution of CD-ROMs, multimedia, hypermedia, HDTV (high-definition television), and more. The section on interfaces is informative, offering an up-to-date history on visual interfaces, graphics, virtual reality (VR), holograms, teleconferencing hardware, the mouse and touch-sensitive interfaces, and speech recognition.

    In the last chapter and the epilogue, Negroponte offers visionary insight on what "being digital" means for our future. Negroponte praises computers for their educational value but recognizes certain dangers of technological advances, such as increased software and data piracy and huge shifts in our job market that will require workers to transfer their skills to the digital medium. Overall, Being Digital provides an informative history of the rise of technology and some interesting predictions for its future.

    Whether or not you've been an avid reader of Negroponte's pithy yet seminal monthly columns in Wired Magazine, this book will convince you of the grand and authoritative scope of his vision of current and future communication and computing technologies.

    Bits vs. Atoms, June 23, 2001
    Amazon Customer Review by frumiousb from Amsterdam
    I'm fairly certain that the changes Negroponte envisioned haven't happened as quickly as he imagined that they would. The ability to view video-on-demand got bogged down in a nightmare of copyright issues and bandwidth problems and atoms are still unfortunately controlling the way that we are able to experience bits.

    Despite the fact that much of it is dated, this book is still useful on two levels. It's a good book to make clients (particularly media clients) understand the impact of the difference between the analogue and the digital world. It's also a good book for people who are interested in the history of the Internet. Given how seminal it was, "Being Digital" will never go completely out of date.

    "Being Digital" at Amazon.com

    Educational Entertainment Design
    The art of creating effective media communications has been seriously discussed for some time in the areas of marketing and advertising. Many of the ideas presented in these books are equally applicable to inspirational presentations of ideas in an educational context.

    Positioning : The Battle for Your Mind
    by Al Ries, Jack Trout
    Book Description
    Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.

    Packed With Knowledge!, July 6, 2001
    Amazon Customer Review by Rolf Dobelli, getAbstract from Switzerland
    Yes, this is the renowned marketing classic, revered for bringing to light the now ubiquitous strategy of positioning. If you're in business, you probably have at least a fuzzy notion of what the term means. If you're in marketing, you probably hear the word used at least five times a day. (Seriously, try counting.) But in terms of defining positioning and explaining how to use it as a foundation for your strategy, nobody has done a better job than Al Ries and Jack Trout in this original. Of course, the book does have a slightly historical flavor to it now, since the most contemporary business examples cited arrive from the 1970s and 1980s. While a lot has changed since then, a lot hasn't. You'll be surprised how similar this book sounds to the marketing missives of 2001, despite the fact that it was written before the arrival of the Internet, globalization and other buzzwords du jour. We at getAbstract.com recommend that any executive charged with product development or general business strategy join those in marketing, advertising and sales by taking a few hours to read this book, and get back to the basics. --This text refers to the Hardcover edition.

    "Positioning: The Battle For Your Mind" at Amazon.com

    Ogilvy on Advertising
    by David Ogilvy
    Amazon.com Book Description
    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

    Common sense is always timeless, March 14, 2001
    Amazon Customer Review by William Davenport from Nashua, NH
    I've owned the same doggeared, underlined, highlighted and notated copy of Ogilvy on Advertising for 15 years and it never ceases to amaze me that while I continue to buy and read advertising and marketing books at a steady clip I keep coming back to the most pleasurable and sensible book on the subject I've ever read.

    I could break the book down and give my opinion on this or that but the book is such a delightful read you should just dive in.

    Granted, some may say that the book is out of date but I counter (with my opinion) that Ogilvy understood people and tapped into the fact that regardless of the passage of time and all of our new mellinnium brilliance, we're all basically the same under the surface and basically the same as people 100 years ago.

    Enjoy it.

    (Note: When I ran a marketing company in San Francisco, we sent copies of this book to all of our best clients. It's an extraordinary insight into some of the secrets to creating powerful, impactful and effective media communications.)

    "Ogilvy On Advertising" at Amazon.com


    This page contains a sampling of significant books, videos, attractions and websites which use the basic tools of entertainment (storytelling, immersive environments, film, video, music, audio, theatrical design, lighting and special effects) to contribute to insight and inspiration.
    So much extraordinary work has been done in this area, much of it for very select (and often small) audiences, that we can not even hope to include everything. It is our intent to include as many examples as possible which inspire or empower people as well as entertaining and informing them. This is only a starting point. We welcome your suggestions.

    Click to visit Educational Entertainment In Action

    If you have any suggestions for additions to this list, or any other comments about these pages, please email them to Karl Sjodahl at: karl@nac.net


    Entertainers in Education  (Overview)

    Discovery Park Concept  (Entertainers in Education)

    Karl's Portfolio

    Karl's Resume


    Copyright © 2001 Karl Sjodahl - All Rights Reserved