SjoCom/Telesound

PRINCIPALS

President & Creative Director: Karl Sjodahl
VP Operations & Sales: Debra Robins
Design Director: Chuck Overton (CO&AD)
Music Producer: David Horak (DHP)
Additional Music: LA Studios, Frank Gari, Doug Timm
Organizational Development Consultants: Mac Carter, Jef Blum
Producers: Debra Robins, Richard Scott, Peter Virsis, Nancy Luckoff
Production Managers: Karla Ulbrecht, Robin Citrin, Greg Overton, Nancy Noonan
Editors: Karl Sjodahl, Michael Chandler, Richard Scott, Rick Piccini, Chic Ciccolini

The following images represent a small sample of our marketing, design and production work for over 140 television stations, broadcast and cable networks, and other communications companies.

Movie Showcasing Package
WOR-TV, New York
Producer/Director: Karl Sjodahl
Client Producer (WOR-TV): Joe Ondrick
Graphic Designer: Chuck Overton
Animation Producer: Pacific Data Images
Music Producer: LA Studios

Image Campaign: "Turn To 3"
KVBC-TV, Las Vegas
Executive Producer/Director: Karl Sjodahl, SjoCom
Producer: Debra Robins, SjoCom Inc.
DP/AD: Richard Scott
Client Producer: Carl Bauman, KVBC-TV
Logo/Graphic Design: Chuck Overton
Animation Production: PDI / SFPG
Music: Frank Gari

John Chancellor - "Experience You Can Trust"
NBC Television / NBC News, New York
Producer/Director: Karl Sjodahl
Line Producers: Debra Robins, Peter Virsis
Talent: John Chancellor, Roger Mudd, Ben Chandler (VO)
Location Sound: Steven Halbert
Music Producer: David Horak
Client Producer: Edward F. Antonioli, NBC

Gold Medallion Awards Evening - San Francisco
Broadcasters Promotion Association
Broadcast Designers Association
Writer-Director: Karl Sjodahl
Producers: Debra Robins, Richard Scott, Jane Nelson
Set Design: Chuck Overton
Musical Director: David Horak
Host: Willard Scott ("The Today Show" - NBC)
Presenters: Bill Rafferty ("Real People"), Conrad Bain ("Different Strokes),
Barbara Bosson ("Hill Street Blues"), Nancy McKeon ("Facts of Life")

Airvision Marketing, Programming & Production
Warner Bros. / Philips Joint Venture
   Multi-Channel Video Presentations (Host: Alan Thicke)
   150 Hours of Multi-Language In-Flight Programming
   Promotion / Showcasing Graphics & Music
   Print & Video Marketing Materials

Creative Director: Karl Sjodahl
Logos and Graphic Design: Chuck Overton
Programming Producers: Richard Scott, Nancy Luckoff
Program & Graphics Assembly: SFPG

In addition to a solid reputation for shifting market attitudes, SjoCom/Telesound's production work earned over thirty awards for design and production excellence.

Articles

From 1976 to 1990, the company was regularly included in articles about broadcast design, marketing and promotion. Here are three published examples.
In this edition of BPME IMAGE Karl wrote the cover story,
"Finding and Developing the Station's Image."
A portion of this article appears in the college textbook,
"Broadcast/Cable Copywriting" by Peter B. Orlik.

Click to see the complete article

Karl Sjodahl and Mac Carter created a chapter on
"Managing the Promotion/Image Process"
combining promotion and organizational development,
for this National Association of Broadcasters Handbook

Click to read the chapter

Telek's interview of Karl was featured in this Kodak trade publication

Click to see the interview